A Digital Marketing Campaign Case Study For Local Businesses
I recently came across an article and wanted to pass it along . The dentist below has found – like many others – that new customers are not finding local businesses the same way they did years ago. The...
View ArticleWorkplace Culture and Why “Mad Men” is Bullshit
Don Draper from AMC’s “Mad Men” When asked to think of a marketing agency, it’s not uncommon for people to think of the agency model personified in the AMC television show “Mad Men”. In the show, main...
View ArticleFour Digital Marketing Trends for Local Businesses
Influence marketing, case studies, blog posts and social content are four relevant digital marketing trends any business can incorporate into an overall strategy. Below are four links we’ve read this...
View Article5 Digital Marketing Links That Are Worth Your Time
Just a quick list of digital marketing links we came across this morning. The topics include mobile, brand strategy, internet trends, blogging and email marketing. What does your brand stand for? –...
View ArticleFive digital marketing links for your weekday reading
Via Arrested Development Wikia A collection of digital marketing links on strategy, content and audience development along and two ads worth checking out. Product > Strategy > Business Model – A...
View ArticleThe continued rise of mobile and what it means for digital marketing
The presentation below was given by Benedict Evans, a consultant in the mobile industry, at a conference in New York last week on the continued rise of mobile. It provides a broad overview of where...
View Article3 Digital Marketing Strategies to Help Grow Your Business
Whether you own a business or are responsible for the marketing strategies for a business, you undoubtedly understand the importance of a digital marketing strategy. Some businesses decide to keep the...
View ArticleWordy McWordiness: What Makes a Great Ad Campaign, Part 2
I’m back. Rested. Feisty. And ready to tweak noses. Here is the second post in my three-part series of what makes a great ad campaign. Wendy’s “Where’s the Beef?” campaign Like they say in Hollywood,...
View ArticleContent Checklist: How Small Businesses Can Repurpose Content for Their...
Content Marketing Cycle In the fast paced ecosystem of social media, content is king. Every Tweet or Facebook status update is content. For a small to medium sized business to be successful with their...
View ArticleSTOP – Going Out Of Business [Content Marketing Strategies]
A local company has taken to sending young people out on street corners twice a year wearing advertising placards to hawk their Going Out of Business Sale where Everything Must Go and they are Selling...
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